Guiding early-stage market entry discussions through structured, interactive play
Position and contributions
As Art Director, I worked in tandem with our digital healthcare consultant to bring Reimbursement Memory to life. Together we defined the strategic content and category framework, focused on translating it into a clear, engaging, and visually coherent card-based format. My role covered the visual design, information hierarchy, and interaction flow, ensuring the tool was both professional and approachable for use in client workshops.
Reimbursement Format Cards
Reimbursement Memory in a Workshop
Key Details & Numbers
Project duration
2 weeks
Process & Methods
Market and Regulatory Analysis
Research of the German healthcare reimbursement structures, identifying the essential categories and decision points for product market entry.
Framework and Card Logic Development
Definition the step-by-step card stack flow, ensuring logical progression between topics and facilitating cross-category insights.
Visual Design and Information Hierarchy
Created a card layout that supports quick comprehension while prompting discussion, using visual cues to highlight critical factors and dependencies.
Software Stack
Adobe Creative Suit
Illustrator, InDesign